YouTube sports strategy targets more live rights -- but not necessarily events
YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.
YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights. This story matters for Finance & Markets readers tracking finance. Reported by cnbc.com. Read the full original at the source link below.
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